Cut to the chase with this daring design and put your finest assets on display with the fun and flirty cut out back. Made from ultra soft stretch cotton lycra, with a supportive Kiniki waistband the backless hipster is also comfortable and enhancing with an integrated front pouch adding to form and function.
Not all underwear is created equal. For quality we make in England, for experience we use tantalising fabrics, for intrigue we design and cut to tease and please. The Allure men’s underwear collection steps outside of convention to heighten the senses and dazzle on all occasions.
• Made in England
Fabric: Stretch CottonWe source our cotton from the finest quality suppliers ensuring a premium grade garment with longevity and practicality in all our styles. 95% Cotton 5% Elastane gives all the benefits of cotton but with a much better fit, feel and shape retention.
Cotton is a breathable fabric which naturally removes moisture away from the skin keeping you cool and dry at all times.
Cotton is a great insulator protecting against heat in the summer and cold in the winter by trapping air between it's fibers.
Cotton is acknowledged as a hypoallergenic fabric as it rarely causes allergic reactions and does not irritate the skin.
The International Forum for Cotton Promotion states that cotton also has a high tensile strength, making it strong, durable and less likely to rip or tear. It is 30 percent stronger when wet, withstand many washes in hot water - perfect for day-to-day underwear.
The essence of premium mens underwear is ultimately in the quality. We have gone to great lengths to source incredibly luxurious yet practical fabrics and materials. These are put into the hands of our highly skilled seamstresses - some of which have been in the industry for 35 years - resulting in an impeccably finished product, produced with pride and care.Find out more